Specialty coffee · Colorado Springs

Juniper & Stone Coffee

Brand identity · Visual system · Packaging · Website

A from-scratch specialty coffee brand — topographic mark, packaging language, and digital storefront rooted in Colorado Springs.

Juniper & Stone takeaway cup on a granite counter

Built from a blank slate

Juniper & Stone Coffee Co. needed a complete brand before the first bag shipped — mark, system, packaging language, and a digital storefront rooted in Colorado Springs. The brief was place-first: Front Range light, red rock geology, and the quiet ritual of a daily cup. Nothing existed to evolve; every decision had to invent the voice and make it feel inevitable.

We designed the identity end to end: a topographic coffee-bean mark that reads as both landscape and roast, an earthy palette of forest green and layered stone, lockups for cup and signage, and a website that carries the same grounded restraint from hero to product detail.

From place to system

01
Discover
Map the landscape metaphors — juniper, layered stone, Front Range ritual — and the tone of a specialty coffee brand that feels local without becoming costume.
02
Mark
Shape the bean as a vertical icon: topographic contour in the crown, sediment bands below, center fissure as a quiet mountain peak.
03
System
Lock type, palette, and horizontal/wordmark lockups so packaging, signage, and web share one artisanal voice.
04
Apply
Extend the system into ecommerce frames, kraft bag labels, takeaway cups, and an exterior hanging sign.

Color topographic coffee bean mark for Juniper & Stone

A bean that holds the landscape

The mark splits like a roast fissure. Upper contours suggest juniper growth and topo maps; lower bands read as stone strata. Forest green, terracotta, and charcoal keep the icon warm and grounded — readable at cup size and on a hanging sign.