Thrun Design Co.
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Architectural furniture · Concept

Hollowbeam

Website design · Product configurator · Ecommerce UX

Ecommerce and configurator UX for Hollowbeam — homepage, HB-S1 product detail, and a 2D system builder.

Hollowbeam homepage design Room to Change

Room to change — on the web

Hollowbeam’s site turns modular seating into a clear path: explore the system, configure a layout, and land on a product detail that still feels architectural. Warm plaster fields, Oxide CTAs, and monospace specs keep the digital experience aligned with the brand sheet.

Key surfaces include the homepage narrative, HB-S1 product page, and a 2D configurator for building L-shaped systems with live dimensions and pricing.

From story to system builder

  1. 01

    Story

    Homepage hero and process strip — start small, configure, reconfigure, expand.

  2. 02

    Product

    HB-S1 detail page with starting configurations, materials, and compatible additions.

  3. 03

    Configure

    2D workspace with module adders, fabric/frame controls, and a live system summary.

  4. 04

    System

    Carry UI kit tokens — Oxide primary, plaster surfaces, mono data — across every frame.

Hollowbeam homepage full-page design
Hollowbeam homepage hero with Build Yours CTA

Homepage — room to change

Hollowbeam HB-S1 modular seating product page

HB-S1 product detail

Starting configurations, material swatches, and a Build Your System CTA lead into compatible additions — corner, ottoman, side table, storage — so shoppers see the system, not a single SKU.

Hollowbeam HB-S1 2D modular seating configurator

Configurator — build your system

Credits

Website & configurator design
Thrun Design Co.
Tools
Figma

Next step

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